Fred Pike is well known in all of the analytics circles. He has spoken multiple times at some of the top analytics events around the world. He does a great job of breaking down complex GA4 concepts that anyone can understand.
The GA4 for Beginners course covers what you need to know so that you can measure and improve your business performance around:
- Acquisition
- Engagement (including conversion)
- E-commerce
- Retention
If you’ve never used Google Analytics before, key concepts are explained from scratch.
Who is this course for:
- Marketing generalists who need to report on on-site behavior, acquisition, campaign performance, and site revenue
- PPC specialists who need to ensure that all campaigns are properly tracked and full insight is easy to get
- Digital analytics specialists who need to understand key capabilities and ensure they’re driving maximum value from new capabilities
