The Analytics for Agencies course covers everything you need to know about analytics, reporting, and measuring key performance indicators (KPIs) that align with your clients’ goals. The course will guide you through using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio (formerly Google Data Studio or GDS).
Features of the course include:
- Effective goal setting and using goals to develop an analytics plan
- Data analysis techniques, including how to segment data and uncover unique business insights
- Discovering which traffic sources and channels bring the highest quality leads
- Using GA4 to measure and improve website performance
- The best framework for planning and implementing your analytics strategy
- Understanding how visitors engage with your content and which pages are performing best
- Using Looker Studio (formerly Google Data Studio) for creating custom client reports and blending data sources
- Setting up triggers, tags, and variables with Google Tag Manager
Overall, the Analytics for Agencies course is a comprehensive guide to analytics that will help you measure and improve your online success.
